3d Greek fret conceptual project for VERSACE Home Collection, Milan (Italy), Year 2008

Project in cooperation with VERSACE Home and IED Design.
The task: to destroy stereotype & old image of VERSACE Home.

Conceptual design is based on simplicity, 3D extrusion of 'Greek Key' and use of innovative materials.

Main aspect of the project was creation of a new, futuristic & contemporary luxury; taking in consideration the identity of the brand and its history.